The Mission

Empowering kids to play competitive football with fun and confidence, free from pressure and fear.

70% of kids quit competitive sport by age 13! This is largely due to pressure from their biggest fans, the parents! We give the issue visibility on match day, when it is needed most!

We use strategically placed banners, stickers and branding to protect children by suppressing parents' impulsive behaviour during games.

Sales of our game-changing sports bibs finance the campaign!